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Synapse SEM a New Breed of Search Engine Marketing Agency. We are a full service online marketing firm that leverages robust data analysis and statistics to provide our clients with deeper insights and uncover otherwise overlooked opportunities. With core competencies in paid search advertising, search engine optimization, paid social advertising and conversion optimization, we consistently deliver our clients expertise in the areas of strategy development, analysis and execution. Our ultimate goal is to build strategies that focus on maximizing our clients ROI through strong revenue growth and unrivaled efficiency. We specialize in advanced strategies for companies looking to launch or revitalize their PPC campaigns.
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Search Engine Marketing - An Overview. Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages or SERPs Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries. These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads PLAs, also known as Shopping ads are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews. Search engine marketings greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment theyre ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business. SEM versus SEO: Whats the difference?
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In short, the goal of SEM is to gain better search engine positioning on Google and other similar sites. Generally, Google search pages and other sites show two types of results.: Organic results: To know which results to show, the search engine uses an algorithm that tells you which websites best to respond to a specific query. Google's' algorithm is based on relevance web content and authority links from other pages. The set of techniques and tools used to position organic listings is known as SEO Search Engine Optimization. Paid results: Unlike organic listings, here the advertiser must pay for each click. To get traffic by buying ads in search engines, you will have to resort to search engine advertising solutions, such as Google Ads. This system is also called PPC pay per click or CPC cost per click. Search Engine Marketing encompasses both SEO techniques and search engine advertising.
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